There is a lot of hype on Search Engine Optimization (SEO) floating around on the web. Much of it is written by industry professionals talking to an audience of other industry professionals. If you’ve researched the topic at all you have probably noticed terms like “spider” and “keyword stuffing” thrown around with little or no …

Email marketing is a form of direct online marketing which uses email as a means to communicate your message. You likely already subscribe to several email newsletters. Many of your favorite brands such as Dell, Target and Starbucks maintain email marketing campaigns to help them reach their customer base on the go. These newsletters are …